The Reality Is…
All parents want is to be understood. So we created a spot that showed that we understand that kids can be imaginative and adorable but also destructive gremlins. And with Fruit of the Loom Bonus packs, parents will always have clean back up clothes at an affordable price.
…Kids live in their own worlds
We found real stories of kids causing utter destruction and created social content based on the stories. Parents chimed in with their own stories - each one better than the last. It created a community where parents could chat and empathize with each other.