We created an anime world where Nacho-Fry-loving-monsters resurface every time Nacho Fries return to the Taco Bell menu. The “Fry Force” then has to save civilization from these insatiable monsters.
To surprise anime fans, we hid the VTuber “Gawr Gura” (4M subscribers) in our spot, making Taco Bell the first brand in the US to cameo a VTuber in a TV commercial.
And TikTok. Of course we worked with influencers to create content for TikTok.