Make it stand out.

Hammer Jam is an annual event within the Clash of Clans mobile game.

During this limited time event, the Builder builds faster using his Hammer Jam Hammer. To create hype, we staged a true crime - making the hammer disappear (so the Builder couldn’t build).

Fans sounded the alarm, creating their own theories about who took the hammer.

We created a launch film and a multi-episode true crime podcast. We pulled in the best theories from fans into our podcast. The podcast made the list for top true crime podcasts on Spotify.